Self-denial is not a very popular subject. We are more likely to want to know “what’s in it for me!” Our reading from Mark’s Gospel poses the question, “Who is Jesus?” and our answer to the question will determine what we do with our lives. If Jesus is really King of kings and Lord of lords then denying ourselves for his sake is the only sensible way to go. Not only that, but it’s also the best way to go for our own sake! By denying ourselves we gain all the things that are truly important.